History and vision of Chira Auto Worachak — automotive parts specialists with over 50 years of proven expertise.
From a modest shophouse in Worachak in 1972 to an internationally renowned automotive parts distributor and exporter.
Chira Automotive (2000) Co., Ltd. is located on Luang Road in the heart of Worachak — Thailand’s largest and most historic automotive parts commercial district. We started as a modest family venture and have cultivated deep specialized technical knowledge in automotive components over five decades.
We are a central hub for auto parts, Genuine TOYOTA OEM parts straight from the distribution center, vehicle care products, and high-standard replacement components offering exceptional value and significant savings compared to dealership service centers.
Over more than 50 years, we have expanded our client network from local retail shops and repair garages to parts importers and corporate partners across more than 30 countries worldwide. Today, clients can easily search, verify, and order required parts quickly without the need to travel to our physical store.
We firmly believe that integrity, honesty, and professional dedication are the foundation of sustainable long-term partnerships.
Every single component is rigorously vetted from certified manufacturers and official distributors, guaranteeing uncompromising quality and road safety standards.
Our veteran technical team provides meticulous OE part number cross-referencing and vehicle specification checks to prevent incorrect orders.
Well-versed in customs clearance protocols and export documentation, facilitating seamless multimodal logistics via air, sea, and land freight.
Sincere and personalized advice, offering optimal parts alternatives tailored to your budget, vehicle requirements, and long-term durability.
